Ah, the mighty sandwich. It’s truly a food of the people.

Everyone loves a sandwich of one type or another. Whether you’re filling your favourite bread, bagel or pretzel, you can get truly creative with a sandwich! Here are a few options that think “outside the breadbox”.

Elizabeth Rowe
Owner/ Partner
Urban Deli
68 King Street, Saint John

Make it with:
Jim Beam Black Label Bourbon


This sweet, crunchy delight takes the traditional up a notch.

May we suggest: Bacon, Fried Egg, Tomato, Maple syrup

Pair it with:
Maple Bacon Old Fashioned
Mix in a rocks glass:
2 oz bourbon
½ oz maple syrup
1 oz water
3 dashes Angostura Bitters
Garnish with 1 crisp piece of bacon

Lettuce Wraps

Some people have a love-hate relationship with bread. We believe in equal opportunity sandwiches … and that includes going bread-free. Wrap your sandwich in a Boston lettuce leaf. 

May we suggest: Shrimp, Lemon juice, Chopped peppers, Light mayo, Chopped rice vermicelli

Pair it with:
Michelob Ultra

Bundt Pan Sharing Sub

Presentation is everything! A fun twist on ordering in pizza … again. Simply bake 2 packages of Pillsbury Flaky Rolls dough in a bundt pan and slice through the middle for your sandwich bread.

May we suggest: Tomato sauce, Italian salami, Sliced red onion, Mushrooms, Mozzarella

Pair it with:
Placido Chianti DOCG


This new creation is everything you want in a taco wrapped in the buttery goodness of a savory croissant.

May we suggest: Grilled chicken, Guacamole, Salsa, Chopped peppers

Pair it with:
Black Fly Margarita

Chip Butty

This is basic but delicious. A British late-night classic.

May we suggest: White bread, Butter (the more butter, the more authentic!), Fries, Salt

Pair it with:
Innis & Gunn Lager

Dessert Sandwich

Yes, there is a sandwich for every occasion, including dessert. Cookies are fine but made into a sandwich is divine.

May we suggest: Grilled chicken, Guacamole, Salsa, Chopped peppers

Pair it with:
Collective Arts Local Press Cider

BIG Beef Bad Boy

Each year 1200 Urban Deli customers enjoy the Uptown BIG Beef Bad Boy, as seen on Food Network’s ‘You Gotta Eat Here’ :


  • 2 x ciabatta buns
  • 2 tbsp butter
  • 10 slices thinly shaved red onion
  • 1/4 cup roasted red peppers
  • 1 1/2 tbsp chopped pepperoncini peppers – stems removed
  • yellow mustard
  • horseradish aioli (if you don’t have – mix 1 tablespoon of horseradish with 2 tablespoons mayo)
  • 10 oz shaved roast beef
  • 4 slices provolone cheese
  • 2 cups beef au jus warmed

In a frying pan, sauté onion and peppers. Cut demi buns open and butter both sides. Grill bread in the frying pan – buttered side down to warm inside of bread and melt butter. Spread mustard on one slice and horseradish ailoi on the other side of the buns. Drop shaved roast beef in the pot of beef au jus. Starting with the mustard side of bread, remove beef from au jus and divide between both sandwich sides. Divide and add sauteed vegetables to top of beef. Then add two slices of provolone cheese on each sandwich. Add the top piece of bread with the horseradish aioli. Cut sandwich in half and serve with a side of hot beef au jus for dipping.