ANBL’s Latest Concept Store
We recently embarked into a new realm – the world of depot. Sporting a “warehouse” feel, the newly renovated and expanded store is the first of its kind in Atlantic Canada. Prior to the renovation in Spring 2017, ANBL’s store in Salisbury was already a destination in the province, as it sits across from an Irving Big Stop. Anyone who has travelled through New Brunswick for business or pleasure will tell you that, wherever you are going, your travels will most likely take you through Salisbury. ANBL knew this popular spot was the perfect location for their new concept.
We were proud when we launched a new ANBL shopping experience in East Point, Saint John in Feburary 2016, but we knew that our journey to become a world class retailer would require us to come up with a different look and feel for the depot concept.
As you enter the store, the layout immediately says “wholesale” – this isn’t your normal retail experience. Tall, double-stacked pallet racking lines the perimeter of the store, and rows of racking form aisles across the room similar to what you might see at Home Depot and Costco. Floor-to-ceiling banners explain unique store features, and you might be approached by a smiling ANBL team member asking “How do you Depot?”. We know two answers will never be the same in this new, unique store. Well, how DO you Depot, then?
Besides the major aesthetic differences, we have changed our entire shopping experience at Salisbury Depot. A volume discount is now offered on all purchases of wine, spirits, liqueurs and coolers, with savings starting with a purchase of 3 products. The more you buy, the more you save – with savings of up to 15% on cases of 12.
Some customers find that, although a volume discount is a great incentive to stock-up for holidays and occasions, a case of one certain product may be too much (even if it is your favourite Chianti at a great price). ANBL customers can mix-and-match any of the above mentioned products and get the same volume discount. For instance – many customers beeline straight to the back wall of the store featuring premium wines and spirits from across-the-globe. What if you are a rum/whisky fan, and your partner prefers white wine? You can find familiar items such as Captain Morgan rums and popular Scotches, while being able to add a Chardonnay, a Pinot Grigio and Sauvignon Blanc to your cart to save. The selection is always changing, and don’t be surprised if you find something unique to Salisbury Depot.
In the cold room, beer continues to be offered, primarily popular brands in larger format. Although beer is not eligible for the volume discount, there are separate offers for the brews.
Although much of ANBL’s Salisbury location has changed, one thing has remained the same – their team. Store Manager Cheryl Black and the Depot Team take pride in offering an experience like no other in Atlantic Canada.
The next time your travels bring you to the beautiful province of New Brunswick, be sure to stop into ANBL’s Salisbury Depot and find out How YOU Do Depot. After all, all roads do lead to Salisbury!